Our Approach and the Design Process
Discovery. We kick off by conducting an interview with the client to develop a clear vision and align expectations. The goal of this meeting is to understand the essence of the client’s company and to define the key message. In addition, all of the relevant information, content, and files necessary for the project – such as logos or product photos – are gathered from the client. We also encourage the client to identify any special needs or considerations.
Research. Once we have established a clear outline of the goals and expectations, we get to know our client’s competitors and target audience. We discover what their competitors are doing right, what they are doing wrong, and what their customers are looking for. We create a profile of the target audience so that we may better understand how to communicate the key messages.
Strategy. We compile our research and begin to explore different approaches to producing a compelling look and feel that will communicate the key message and engage the audience. We strive for a design that will connect with the client’s audience on an emotional level by understanding their needs and motivations. Imagery, colors, and fonts work together to reflect the spirit of the company or product, and we spend this time exploring various styles to find the right direction.
Preliminary Designs. Several strong concepts begin to emerge from the direction that we have identified, and we can begin to breathe life into the design. Design mockups are created and tested with representatives of the target audience to make sure that the designs have the intended effect. Minor adjustments are made and the design mockups are sent to the client for discussion and review.
Feedback. We work with the client to help them narrow down the mockups to the one that best meets their objectives. Once the mockup has been selected, the design is fine tuned and more fully developed, necessary content is input, and all imagery is finalized.
Launch. Any final adjustments requested by the client are implemented and we scrutinize the finished product one last time to look for any content errors or flaws. Once everything passes muster, all the relevant final files are presented to the client.